As you might have guessed from #MelCMondays and the abundance of Melanie C related content at JCLDN, I’m a huge fan of the artist formerly known as Sporty Spice.
I loved the eclectic declaration of independence, Northern Star. The stripped back raw quality of Reason led perfectly into the middle-finger salute of Beautiful Intentions. The mellowed out This Time felt like it led naturally toward the pop-rock drama of return-to-form The Sea. I even enjoyed the camp quality of post-Olivier nomination Stages.
Album seven, Version of Me, is preceded by lead single ‘Anymore’. It’s apparent from its opening four bars that the track is an out-and-out return to the pop landscape. This feels like a true development for an artist that balked, after poor treatment from Virgin Records, and spent years wondering in the rock/adult-contemporary wilderness.
Melanie C has clearly been paying attention to the charts over the past couple of years. The dark, brooding bass of ‘Anymore’ was destined for radio and playlisting in 2016. There are shades of The Weeknd’s chill R&B vibe and flickers of Years & Years dramatic pop. The 90s influenced production wouldn’t be out-of-place on Carly Rae Jepsen’s Emotion and ‘Hey!’ flourishes and rhythm guitar would sit well on Taylor Swift’s 1989.
“I wanted to make an album that I would listen to now,” she said, speaking about the direction of Version Of Me. “Whatever felt right, I went with.”
‘Anymore’ is absolutely a continuation of the return to form seen on 2011s The Sea, and it’s killer lead single, ‘Think About It’ and well worth a listen. Check it out in the video below.